4-Week Session Dates:
- Saturday – March 12th, 2022, 11:00 am to 1:00 pm (PST)
- PLEASE NOTE: DAYLIGHT SAVINGS TIME ON MARCH 13th.
- Saturday – March 19th, 2022, 11:00 am to 1:00 pm (PDT)
- Saturday – March 26th, 2022, 11:00 am to 1:00 pm (PDT)
- Saturday – April 2nd, 2022, 11:00 am to 1:00 pm (PDT)
WEEK ONE – Michael Sanford
The Players and the Psychology – Learn how those whom you’re actually auditioning for think, and what they actually need/want, that only you will uniquely (and can easily) bring to the casting session.
Actors are introduced to the Players in, and the process of the commercial audition. They learn how to view their own and each other’s auditions using the eyes and mindset of Directors and Ad Agencies (the ones who decide who will book), as well as the Casting Directors.
Non-dialogue commercials – the on-camera interview. This is a popular audition for all those roles in which Performers don’t have lines but are still considered and paid as Principal actors. It’s also an audition towards which most actors innocently take the wrong approach. Actors learn that it’s not a test, and how they’ll make it a slam-dunk rewarding experience for not just themselves, but also for those considering them for the role.
WEEK TWO – Michael Sanford
Dialogue commercials. Actors are given copy from one or more of Michael’s auditions. New techniques are added to those learned in Week One, and then the actual audition experience with Michael is simulated.
WEEK THREE – Vicki Goggin
Vicki’s hands-on class attacks every current need of both the casting director and her advertising clients, stripping away outdated layers of “commercial acting” formulas in which actors get stuck and focusing on that which authentically brings out your believability, personality, and flexibility of performance, essentials in today’s fast-paced, unpredictable and if done correctly, very fun, casting environment. Class material is pulled from Vicki’s thousands of casting sessions to date. Class outlines are subject to change, just like commercial auditions!
One Liners – One of the most common auditions, but one even the most experienced actors don’t know how (or don’t bother) to nail. Vicki shares the arsenal of simple [secret] tricks she uses in auditions to help actors breeze through and nail one liner auditions (or any troublesome single lines in longer copy) with the believability, personality and flexibility her Directors and Ad Agencies want.
Actors learn how to direct themselves with these tricks… and how to rise above the competition who just “says” the line. If time allows, students will also tackle the more challenging slogan-based one-liners.
WEEK FOUR – Vicki Goggin
Two Person Copy. This is a culmination of everything absorbed Weeks One, Two and Three, now adding the inevitable partner scenarios and the spontaneous use of Improv/Ad Libs (both voluntarily and when things go wrong, out of fun heroic necessity) to the final audition equation.
QUOTES from Vicki Goggin:
- “Every commercial audition is a vehicle for your personality.”
- “In commercials, the character is you. Nobody does you better than you; heck, you’ve been doing it for 20, 30, 40+ years. Believe me, I know – I’ve seen plenty of others try to do Vicki, and no one does it even remotely as well as me.”
- “In dialogue auditions, your screw-ups may be gifts from the gods.”
- “If you screw up, make-it-up. You’ll always find your way back to the copy, and no one will die.”