Casting Director, Commercial Audition Technique
Vicki Goggin has cast thousands of national as well as digital, regional and foreign commercials over the past 30 years. She started as the in-house commercial casting director for two of New York’s largest ad agencies before staking her claim on Los Angeles as Vicki Goggin & Associates Casting..She works consistently with top directors, production companies, ad agencies and brands. She has cast films and TV for FOX, MSN, ABC, Lifetime, NBC, Comedy Central, Nickelodeon; but her passion is casting the actors in commercials and other campaigns for high profile award-winning clients including McDonalds, Volvo, Coca-Cola, Walmart, BMW, Facebook, Gillette, American Airlines, Sketchers, Bayer, Microsoft, Frito-Lay, Allstate, Lipton, GMC and so many more.
Since opening Sanford Casting in the spring of 2000 Michael has worked with many top directors, production companies, and advertising agencies to create an actor and client friendly office bringing 1000’s of commercial campaigns to life. In 2009 he expanded into a full service company to include feature films, television, music videos, digital content and more. In 2018 he partnered with Jillian Johnston who is based in Atlanta to open a southeast office, Sanford Johnston Casting. He has been awarded a CSA Artios Award for his work on the Oscar winning film “The Artist” alongside his friend and mentor Heidi Levitt, a TMA Heller Award for Commercial Casting Director of Year and a the Media Access Award for his work on the CSA Equity in Entertainment Committee.