Commercial Audition Technique With Vicki Goggin

One of LA’s Busiest Casting Directors

Work on all areas of auditioning for commercials and gain insight into booking the job from the casting director’s point of view. This class focuses on commercial technique, the image an actor presents as a stepping-stone to knowing your type, breaking down single and two people copy.

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Week One –

The Players and the Psychology
& Non-Dialogue Commercials

The Players and the Psychology – for whom you are actually auditioning, how they think and what they actually need/want that only you will uniquely (and can easily) bring to the casting session. Actors are introduced to the Players in and the process of the commercial audition. They learn how to watch their own and each other’s auditions using the eyes and mindset of Directors and Ad Agencies (the ones who decide who will book) as well as the Casting Directors.

Non-dialogue commercials – the on-camera interview.  This is a popular audition for all those roles in which Performers don’t have lines but are still considered and paid as Principal actors. It’s also an audition towards which most actors innocently take the wrong approach. Actors learn that it’s not a test and how they’ll make it a slam dunk rewarding experience for not just themselves but for those considering them for the role.

Week Two –

Dialogue commercials

Week Three –

One Liners

One Liners – one of the most common auditions, but one even the most experienced actors don’t know how (or don’t bother) to nail. Vicki shares the arsenal of simple [secret] tricks she uses in auditions to help actors breeze through and nail one-liner auditions (or any troublesome single lines in longer copy) with the believability, personality and flexibility her Directors and Ad Agencies want. Actors learn how to direct themselves with these tricks… and how to rise above the competition who just “says” the line. Time allowing, students will also tackle the more challenging slogan-based one-liners.

Week Four –

Two Person Copy

This is a culmination of everything absorbed Weeks One, Two and Three, now adding the inevitable partner scenarios and the spontaneous use of Improv/Ad Libs (both voluntarily and when things go wrong, out of fun heroic necessity) to the final audition equation.

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Vicki Goggin

Casting Director, Commercial Audition Technique

Vicki Goggin has cast thousands of national as well as digital, regional and foreign commercials over the past  30 years. She started as the in-house commercial casting director for two of New York’s largest ad agencies  before staking her claim on Los Angeles as Vicki Goggin & Associates Casting..She works consistently with  top directors, production companies, ad agencies and brands. She has cast films and TV for FOX, MSN, ABC,  Lifetime, NBC, Comedy Central, Nickelodeon; but her passion is casting the actors in commercials and other  campaigns for high profile award-winning clients including McDonalds, Volvo, Coca-Cola, Walmart, BMW,  Facebook, Gillette, American Airlines, Sketchers, Bayer, Microsoft, Frito-Lay, Allstate, Lipton, GMC and so  many more.

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