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The Casting Director’s Creative Collaboration

$545.00

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A 4-Week TV Commercial Acting Workshop
Led by:  Senior Talent Agent Ashley Partington of Arise Artist Agency
*Featuring 4 of the Busiest TV Commercial Casting Directors in Los Angeles

This is a rare and exclusive opportunity to work with 4 of the foremost commercial casting directors in America, plus one of Los Angeles’ leading talent agents. Ashley Partington represents union-scale actors in commercials for brands like Allstate and McDonald’s and handles multi-million dollar celebrity endorsement contracts.

Week 1: The Audition Room – Breaking the Ice with Confidence

Date: Oct 3rd
Casting Director: Lyle from Act Real Natural Casting
Focus: Techniques to make a strong first impression during a commercial audition.

Week 2: Non-Verbal Performance – Selling with Subtlety

Date: Oct 10th
Casting Director: Dan Bell and Maria Vanessa from Dan Bell Casting
Focus: The art of acting without dialogue in commercials.

Week 3: Improvisation for Commercials – Staying Flexible

Date: Oct 17th
Casting Director: Arlene Schuster Goss from ASG Casting
Focus: Improv techniques tailored for commercial work.

Week 4: Callbacks & Beyond – Securing the Job

Casting Director: Chadrian from House Casting
Focus: How to handle callbacks and adjust performances based on feedback.

This workshop is designed to equip actors with the tools and experience necessary to turn commercial acting work into a significant income stream while continuing to pursue careers in film and television.

Bios

Ashley Partington is a prominent senior talent agent based in Los Angeles, with 17 years of experience in the industry, formerly with A3 Artists Agency and previously at Abrams Artists. Renowned for her work in the competitive world of TV commercials, Ashley excels in securing high-profile opportunities for her clients with major brands such as Allstate, McDonald’s, and numerous other well-known companies.

Her approach combines strategic career management with a personalized touch, helping actors thrive in the commercial market while supporting their broader aspirations in film and television. Ashley’s extensive experience and client-focused approach have established her as a respected and influential figure in the industry, known for her ability to match talent with high-value opportunities and manage successful commercial careers.

Lyle Dohl is the director of Act Real Natural, a casting agency based in Los Angeles known for its focus on finding “real people” and natural actors for commercials and projects. He is associated with Act Real Natural Inc., which was incorporated recently, and he plays an active role in managing the agency’s casting efforts, particularly in commercials. The agency has worked with notable directors and clients, emphasizing authentic performances that resonate with a broad audience.
Dan Bell is a prominent Los Angeles casting director specializing in TV commercials, known for casting major campaigns for brands like Pepsi, Ford, and Apple. Through his company, Dan Bell Casting, he has worked with A-list directors and advertising agencies, casting for national and international commercials, including celebrity endorsement campaigns. His expertise lies in finding authentic talent and delivering memorable performances, making him a sought-after figure in the commercial casting industry.
Arlene Schuster Goss is a renowned casting director at ASG Casting in Los Angeles, specializing in television commercials. With a wealth of experience, she has successfully cast high-profile campaigns for major brands like Coca-Cola, Nike, and Samsung. Known for identifying unique and authentic talent, Arlene collaborates closely with top directors and advertising agencies to create compelling and memorable commercials. Her reputation for excellence in commercial casting is built on her keen eye for talent and understanding of market trends, making her a respected and sought-after professional in the industry.
Chadrian McKnight, associated with House Casting in Los Angeles, is a well-regarded casting director specializing in TV commercials. House Casting is recognized for its expertise in casting diverse talent for various commercial projects. Chadrian’s role involves selecting actors for national and international campaigns and collaborating closely with top advertising agencies and directors to ensure high-quality, engaging content. Known for his focus on finding distinctive and compelling performances, Chadrian has built a reputation for excellence in the commercial casting industry, contributing to numerous successful campaigns for major brands.
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